Radical Transparency
Every product page shows the farm it came from, the process used, and the lab test result. No exceptions.
Our Story
Universal Super Foods was born from a simple observation: the foods that kept Indian families healthy for centuries — cold-pressed oils, raw honey, whole spices, sun-dried fruits — had been quietly replaced by industrial approximations. We decided to bring the originals back, without compromise.
Our Values
Sustainable Sourcing
All ingredients are sourced from certified organic farms dedicated to sustainable practices.
Community Impact
A portion of every sale goes directly to local community projects focusing on education and health.
User-Centric Design
Our products are developed based on user feedback, ensuring they meet the actual needs of our customers.
12 years in the making
- 2012
Where it started
Rajan Nair pressed his first batch of coconut oil in his grandmother's wooden churner in Thrissur, Kerala. He gave it to neighbours. They came back asking for more.
- 2013
The first shop opens
Rajan opened a small store in his hometown selling fresh coconut oil. Word spread, and soon, customers were lining up for the product.
- 2015
Expansion begins
With increasing demand, Rajan started distributing his coconut oil to nearby cities. He faced challenges but remained committed to quality.
- 2018
Online presence
Recognizing the potential of e-commerce, Rajan launched a website, allowing customers from across the country to order coconut oil directly.
- 2021
Sustainability efforts
Rajan introduced eco-friendly packaging options and partnered with local farmers to ensure sustainable sourcing of coconuts.
